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	<title>oneicity // income solutions for non-profits &#187; blog</title>
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	<description>income solutions for non-profits</description>
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		<title>social media fundraising now more than ever</title>
		<link>http://www.oneicity.com/blog/social-media-fundraising-now-more-than-ever/</link>
		<comments>http://www.oneicity.com/blog/social-media-fundraising-now-more-than-ever/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 22:55:54 +0000</pubDate>
		<dc:creator>Steve Thomas</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[fundraising]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Aunt Ruby]]></category>
		<category><![CDATA[demographic]]></category>

		<guid isPermaLink="false">http://www.oneicity.com/?p=3765</guid>
		<description><![CDATA[			
				
			
		
FastCompany alerted me to a study by the Pew Foundation that has pretty amazing implications. The demographic that is adopting [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>our friends at the post office</title>
		<link>http://www.oneicity.com/blog/our-friends-at-the-post-office/</link>
		<comments>http://www.oneicity.com/blog/our-friends-at-the-post-office/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 05:01:56 +0000</pubDate>
		<dc:creator>Steve Thomas</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[fundamentals]]></category>
		<category><![CDATA[fundraising]]></category>
		<category><![CDATA[NPO]]></category>
		<category><![CDATA[postage increase]]></category>
		<category><![CDATA[USPS]]></category>

		<guid isPermaLink="false">http://www.oneicity.com/?p=3742</guid>
		<description><![CDATA[			
				
			
		
I learned a new word and want to share it with you. The word is: &#8220;exigent.&#8221; Maybe you already knew [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 signs you don&#8217;t love your major donors</title>
		<link>http://www.oneicity.com/blog/5signs-you-dont-love-your-major-donors/</link>
		<comments>http://www.oneicity.com/blog/5signs-you-dont-love-your-major-donors/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 18:40:57 +0000</pubDate>
		<dc:creator>Steve Thomas</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[fundamentals]]></category>
		<category><![CDATA[fundraising]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[major donors]]></category>

		<guid isPermaLink="false">http://www.oneicity.com/?p=3722</guid>
		<description><![CDATA[			
				
			
		
&#8220;Love&#8221; is a funny word to connect with major donors. And most nonprofits and executive directors will say they love [...]]]></description>
		<wfw:commentRss>http://www.oneicity.com/blog/5signs-you-dont-love-your-major-donors/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>lady gaga, prince and nonprofits</title>
		<link>http://www.oneicity.com/blog/lady-gaga-prince-and-nonprofits/</link>
		<comments>http://www.oneicity.com/blog/lady-gaga-prince-and-nonprofits/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 18:18:44 +0000</pubDate>
		<dc:creator>Steve Thomas</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[fundraising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[disruption]]></category>
		<category><![CDATA[lady gaga]]></category>

		<guid isPermaLink="false">http://www.oneicity.com/?p=3689</guid>
		<description><![CDATA[			
				
			
		
So it&#8217;s finally time to do the last in the infamous Lady Gaga series. First we looked at Lady Gaga [...]]]></description>
		<wfw:commentRss>http://www.oneicity.com/blog/lady-gaga-prince-and-nonprofits/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>what lady gaga can teach you about fundraising</title>
		<link>http://www.oneicity.com/blog/what-lady-gaga-can-teach-you-about-fundraising/</link>
		<comments>http://www.oneicity.com/blog/what-lady-gaga-can-teach-you-about-fundraising/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 20:49:46 +0000</pubDate>
		<dc:creator>Steve Thomas</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[fundraising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[disruption]]></category>
		<category><![CDATA[lady gaga]]></category>

		<guid isPermaLink="false">http://www.oneicity.com/?p=3675</guid>
		<description><![CDATA[			
				
			
		
&#8220;Theatrical&#8221; was the first word that came to mind when I was thinking how to describe Lady Gaga&#8217;s &#8220;look.&#8221; &#8220;Crazy,&#8221; [...]]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>what lady gaga can teach you</title>
		<link>http://www.oneicity.com/blog/what-lady-gaga-can-teach-you/</link>
		<comments>http://www.oneicity.com/blog/what-lady-gaga-can-teach-you/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 16:43:44 +0000</pubDate>
		<dc:creator>Steve Thomas</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[disruption]]></category>
		<category><![CDATA[lady gaga]]></category>

		<guid isPermaLink="false">http://www.oneicity.com/?p=3648</guid>
		<description><![CDATA[			
				
			
		
I have a huge smile on my face as I&#8217;m thinking about what you and Google are going to think [...]]]></description>
		<wfw:commentRss>http://www.oneicity.com/blog/what-lady-gaga-can-teach-you/feed/</wfw:commentRss>
		<slash:comments>15</slash:comments>
		</item>
		<item>
		<title>strategy or tactics</title>
		<link>http://www.oneicity.com/blog/strategy-or-tactics/</link>
		<comments>http://www.oneicity.com/blog/strategy-or-tactics/#comments</comments>
		<pubDate>Tue, 11 May 2010 19:06:22 +0000</pubDate>
		<dc:creator>Steve Thomas</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[fundamentals]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[tactics]]></category>

		<guid isPermaLink="false">http://www.oneicity.com/?p=3631</guid>
		<description><![CDATA[			
				
			
		
I believe that we (that&#8217;s all of us) have gone gaga over &#8220;strategy&#8221; to our detriment. Now before you get [...]]]></description>
		<wfw:commentRss>http://www.oneicity.com/blog/strategy-or-tactics/feed/</wfw:commentRss>
		<slash:comments>13</slash:comments>
		</item>
		<item>
		<title>more on text-to-give</title>
		<link>http://www.oneicity.com/blog/more-on-text-to-give/</link>
		<comments>http://www.oneicity.com/blog/more-on-text-to-give/#comments</comments>
		<pubDate>Mon, 03 May 2010 16:51:38 +0000</pubDate>
		<dc:creator>Steve Thomas</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[fundraising]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[text-to-give]]></category>
		<category><![CDATA[mobile giving]]></category>
		<category><![CDATA[text giving]]></category>

		<guid isPermaLink="false">http://www.oneicity.com/?p=3617</guid>
		<description><![CDATA[			
				
			
		
Over the weekend the Oneicity &#8220;backchannel&#8221; was full of conversation about text giving and an ad campaign in Austin, Texas. [...]]]></description>
		<wfw:commentRss>http://www.oneicity.com/blog/more-on-text-to-give/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>text-to-give update</title>
		<link>http://www.oneicity.com/blog/text-to-give-update/</link>
		<comments>http://www.oneicity.com/blog/text-to-give-update/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 17:25:16 +0000</pubDate>
		<dc:creator>Steve Thomas</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[fundraising]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[text-to-give]]></category>
		<category><![CDATA[mobile giving]]></category>
		<category><![CDATA[text giving]]></category>

		<guid isPermaLink="false">http://www.oneicity.com/?p=3597</guid>
		<description><![CDATA[			
				
			
		
Just a month ago I wrote about this whole text-to-give or mobile giving strategy. Since then, I think we&#8217;ve had [...]]]></description>
		<wfw:commentRss>http://www.oneicity.com/blog/text-to-give-update/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>CLA 2010 presentations</title>
		<link>http://www.oneicity.com/blog/cla-2010-presentations/</link>
		<comments>http://www.oneicity.com/blog/cla-2010-presentations/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 04:24:43 +0000</pubDate>
		<dc:creator>Hoots and Thomas</dc:creator>
				<category><![CDATA[Speaking]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[CLA]]></category>
		<category><![CDATA[presentation]]></category>

		<guid isPermaLink="false">http://www.oneicity.com/?p=3555</guid>
		<description><![CDATA[			
				
			
		
Last week was a week chock-full crazy good stuff. We spent most of the week in San Diego at the [...]]]></description>
		<wfw:commentRss>http://www.oneicity.com/blog/cla-2010-presentations/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>social media: free. oops now not free</title>
		<link>http://www.oneicity.com/blog/social-media-free-oops-now-not-free/</link>
		<comments>http://www.oneicity.com/blog/social-media-free-oops-now-not-free/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 04:15:34 +0000</pubDate>
		<dc:creator>Steve Thomas</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[free]]></category>
		<category><![CDATA[Ning]]></category>

		<guid isPermaLink="false">http://www.oneicity.com/?p=3470</guid>
		<description><![CDATA[			
				
			
		
We love social media professionally and personally. We use it and recommend it&#8230;but with some cautions. 
We caution clients (and [...]]]></description>
		<wfw:commentRss>http://www.oneicity.com/blog/social-media-free-oops-now-not-free/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>direct mail: the most expensive ever</title>
		<link>http://www.oneicity.com/blog/direct-mail-the-most-expensive-ever/</link>
		<comments>http://www.oneicity.com/blog/direct-mail-the-most-expensive-ever/#comments</comments>
		<pubDate>Sun, 18 Apr 2010 21:16:53 +0000</pubDate>
		<dc:creator>Steve Thomas</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[fundraising]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[rescue mission]]></category>
		<category><![CDATA[syndicated]]></category>

		<guid isPermaLink="false">http://www.oneicity.com/?p=3378</guid>
		<description><![CDATA[			
				
			
		
This is a tricky post to write. I don&#8217;t want it to sound snarky or critical. I&#8217;ll trust you to [...]]]></description>
		<wfw:commentRss>http://www.oneicity.com/blog/direct-mail-the-most-expensive-ever/feed/</wfw:commentRss>
		<slash:comments>13</slash:comments>
		</item>
		<item>
		<title>strategy: social media trumps email</title>
		<link>http://www.oneicity.com/blog/strategy-social-media-trumps-email/</link>
		<comments>http://www.oneicity.com/blog/strategy-social-media-trumps-email/#comments</comments>
		<pubDate>Wed, 14 Apr 2010 23:09:19 +0000</pubDate>
		<dc:creator>Steve Thomas</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[fundraising]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[charts]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://www.oneicity.com/?p=3355</guid>
		<description><![CDATA[			
				
			
		
Ready or not, social media is taking off. You&#8217;ve been thinking that everyone and their mother (literally) is on Facebook. [...]]]></description>
		<wfw:commentRss>http://www.oneicity.com/blog/strategy-social-media-trumps-email/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>what your donors want: authenticity</title>
		<link>http://www.oneicity.com/blog/what-your-donors-want-authenticity/</link>
		<comments>http://www.oneicity.com/blog/what-your-donors-want-authenticity/#comments</comments>
		<pubDate>Wed, 14 Apr 2010 17:41:07 +0000</pubDate>
		<dc:creator>Steve Thomas</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[fundamentals]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[relationships]]></category>

		<guid isPermaLink="false">http://www.oneicity.com/?p=3299</guid>
		<description><![CDATA[			
				
			
		
Forget fake. Get rid of the pontifications. Skip the corporate-speak. Ditch everything that isn&#8217;t real. If you aren&#8217;t thinking about [...]]]></description>
		<wfw:commentRss>http://www.oneicity.com/blog/what-your-donors-want-authenticity/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>oneicity: speaking at CLA!</title>
		<link>http://www.oneicity.com/blog/oneicity-speaking-at-cla/</link>
		<comments>http://www.oneicity.com/blog/oneicity-speaking-at-cla/#comments</comments>
		<pubDate>Tue, 13 Apr 2010 15:26:24 +0000</pubDate>
		<dc:creator>Steve Thomas</dc:creator>
				<category><![CDATA[Speaking]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[fundraising]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Aunt Ruby]]></category>
		<category><![CDATA[CLA]]></category>
		<category><![CDATA[NSDA]]></category>

		<guid isPermaLink="false">http://www.oneicity.com/?p=3317</guid>
		<description><![CDATA[			
				
			
		
One of the things we love is sharing what we&#8217;ve learned and learning what you know! We&#8217;re completely pumped about [...]]]></description>
		<wfw:commentRss>http://www.oneicity.com/blog/oneicity-speaking-at-cla/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>fundraising strategy: facebook</title>
		<link>http://www.oneicity.com/blog/fundraising-strategy-facebook/</link>
		<comments>http://www.oneicity.com/blog/fundraising-strategy-facebook/#comments</comments>
		<pubDate>Mon, 12 Apr 2010 16:05:12 +0000</pubDate>
		<dc:creator>Steve Thomas</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[fundraising]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[facebook]]></category>

		<guid isPermaLink="false">http://www.oneicity.com/?p=3247</guid>
		<description><![CDATA[			
				
			
		
To Facebook, or not to Facebook? That is the question many nonprofits are still asking. We say sit on the [...]]]></description>
		<wfw:commentRss>http://www.oneicity.com/blog/fundraising-strategy-facebook/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>leadership: another unbook group</title>
		<link>http://www.oneicity.com/blog/leadership-another-unbook-group/</link>
		<comments>http://www.oneicity.com/blog/leadership-another-unbook-group/#comments</comments>
		<pubDate>Fri, 09 Apr 2010 17:34:01 +0000</pubDate>
		<dc:creator>Steve Thomas</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[Rework]]></category>
		<category><![CDATA[Unbook Group]]></category>

		<guid isPermaLink="false">http://www.oneicity.com/?p=3201</guid>
		<description><![CDATA[			
				
			
		
A few weeks ago we leaped off a cliff and held our first ever book group via webinar. Seth Godin&#8217;s [...]]]></description>
		<wfw:commentRss>http://www.oneicity.com/blog/leadership-another-unbook-group/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Easter: weaving and living</title>
		<link>http://www.oneicity.com/blog/easter-weaving-and-living/</link>
		<comments>http://www.oneicity.com/blog/easter-weaving-and-living/#comments</comments>
		<pubDate>Fri, 02 Apr 2010 17:20:26 +0000</pubDate>
		<dc:creator>Steve Thomas</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Easter]]></category>

		<guid isPermaLink="false">http://www.oneicity.com/?p=3130</guid>
		<description><![CDATA[			
				
			
		
I&#8217;m fascinated by Persian rugs. Maybe they&#8217;re called Oriental rugs. Whatever they&#8217;re called,  you know the kind. They make [...]]]></description>
		<wfw:commentRss>http://www.oneicity.com/blog/easter-weaving-and-living/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>fundraising: for now skip text-to-give</title>
		<link>http://www.oneicity.com/blog/fundraising-for-now-skip-text-to-give/</link>
		<comments>http://www.oneicity.com/blog/fundraising-for-now-skip-text-to-give/#comments</comments>
		<pubDate>Tue, 30 Mar 2010 23:11:23 +0000</pubDate>
		<dc:creator>Steve Thomas</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[fundraising]]></category>
		<category><![CDATA[text-to-give]]></category>

		<guid isPermaLink="false">http://www.oneicity.com/?p=3072</guid>
		<description><![CDATA[			
				
			
		
Let&#8217;s just get this over with: I&#8217;m against what is usually known as &#8220;text-to-give&#8221; or &#8220;mobile giving&#8221; for most nonprofits [...]]]></description>
		<wfw:commentRss>http://www.oneicity.com/blog/fundraising-for-now-skip-text-to-give/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>npo leadership: one key to success</title>
		<link>http://www.oneicity.com/blog/npo-leadership-one-key-to-success/</link>
		<comments>http://www.oneicity.com/blog/npo-leadership-one-key-to-success/#comments</comments>
		<pubDate>Mon, 29 Mar 2010 16:33:16 +0000</pubDate>
		<dc:creator>Steve Thomas</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[relationships]]></category>

		<guid isPermaLink="false">http://www.oneicity.com/?p=3050</guid>
		<description><![CDATA[			
				
			
		
Here are two seemingly unrelated facts that if you can manage to tie together, you&#8217;ll immediately improve the way your [...]]]></description>
		<wfw:commentRss>http://www.oneicity.com/blog/npo-leadership-one-key-to-success/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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