Comments on: white mail: don’t ignore it http://www.oneicity.com/blog/white-mail-dont-ignore-it/ income solutions for non-profits Wed, 02 Nov 2011 00:47:23 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Kris Hoots http://www.oneicity.com/blog/white-mail-dont-ignore-it/comment-page-1/#comment-303 Kris Hoots Mon, 25 May 2009 00:19:29 +0000 http://www.oneicity.com/?p=1782#comment-303 @Sue Thanks for your comment. One way to help ensure appeal or newsletter dollars are properly tracked is to print a unique code on the reply envelope. This way if a donor does not include the response device, but does use the reply envelope, you can at least note that. Otherwise you can be certain you are underreporting your appeals or newsletters. This unique code puts us a little bit further ahead, wouldn't you say? @Sue Thanks for your comment. One way to help ensure appeal or newsletter dollars are properly tracked is to print a unique code on the reply envelope. This way if a donor does not include the response device, but does use the reply envelope, you can at least note that. Otherwise you can be certain you are underreporting your appeals or newsletters. This unique code puts us a little bit further ahead, wouldn’t you say?

]]> By: Sue Roth http://www.oneicity.com/blog/white-mail-dont-ignore-it/comment-page-1/#comment-300 Sue Roth Fri, 22 May 2009 16:12:59 +0000 http://www.oneicity.com/?p=1782#comment-300 "If you see one of your printed return envelopes, IT’S NOT WHITE MAIL. Something you did motivated that donor to send in a gift." This is true. "something" motivated that donor. Are we any further ahead? Until we know what motivated that donor, we still don't know what appeal worked. “If you see one of your printed return envelopes, IT’S NOT WHITE MAIL. Something you did motivated that donor to send in a gift.”

This is true. “something” motivated that donor. Are we any further ahead? Until we know what motivated that donor, we still don’t know what appeal worked.

]]> By: Kris Hoots http://www.oneicity.com/blog/white-mail-dont-ignore-it/comment-page-1/#comment-247 Kris Hoots Fri, 24 Apr 2009 06:16:46 +0000 http://www.oneicity.com/?p=1782#comment-247 No kidding! I have had two conversations in the past month with ministries that have too much income allocated to white mail. And therefore response to other strategies is down. They don't know what is working and what is not. White mail is not glamorous like viral video or social media but it's at least something we can immediately do something about. No kidding! I have had two conversations in the past month with ministries that have too much income allocated to white mail. And therefore response to other strategies is down. They don’t know what is working and what is not. White mail is not glamorous like viral video or social media but it’s at least something we can immediately do something about.

]]> By: Steve Thomas http://www.oneicity.com/blog/white-mail-dont-ignore-it/comment-page-1/#comment-246 Steve Thomas Fri, 24 Apr 2009 03:33:33 +0000 http://www.oneicity.com/?p=1782#comment-246 Funny how "white mail" is so much less exciting to people, yet there are probably 10X as many orgs that could implement what you're suggesting which would pay big dividends quickly. But this whole white mail thing is much less exciting than social media. st Funny how “white mail” is so much less exciting to people, yet there are probably 10X as many orgs that could implement what you’re suggesting which would pay big dividends quickly. But this whole white mail thing is much less exciting than social media.
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]]> By: Deborah Gohrke http://www.oneicity.com/blog/white-mail-dont-ignore-it/comment-page-1/#comment-245 Deborah Gohrke Thu, 23 Apr 2009 17:47:23 +0000 http://www.oneicity.com/?p=1782#comment-245 Excellent advice! Excellent advice!

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