Comments on: story trumps strategy

By: Kris Hoots

Kris Hoots — Thu, 11 Jun 2009 15:28:45 +0000

Just found this terrific storytelling checklist on latest nonprofitmarketing blog. Nonprofits can use it to evaluate fundraising stories. http://bit.ly/VSFPE

By: Peter Drury

Peter Drury — Wed, 03 Jun 2009 02:56:44 +0000

I believe it can go either way. Depends on one’s goal. But the primary vehicle for engagement is story over strategy – I couldn’t agree more (and this, again, as a strategist). Much to talk about, here, re: bringing strategies to life. Stories already have it, methinks.
pd

By: Steve Thomas

Steve Thomas — Tue, 02 Jun 2009 21:10:51 +0000

@Peter. Hey man, great to hear from you and thanks for your thoughts. Often, the tricky part is connecting strategy and story. So what do you think, can strategy precede story or does story always have to be the beginning point?
st

By: Peter Drury

Peter Drury — Tue, 02 Jun 2009 18:33:37 +0000

I like how you think (tell). As a professional strategist, story is my most powerful tool. I do believe the story frames, engages and empowers the strategy,the listener, the mission, the philanthropist, the enterprise…