Steve Thomas | February 22, 2010
Many charities host annual event fundraisers — dinners, auctions, desserts, breakfasts, even a few murder mystery events (don’t even get me started about the murder mystery dinner I attended to benefit a domestic violence shelter). Before you go very far ask yourself a few questions:
1. What’s the goal? No fair having some vague goal like: [...]
Steve Thomas | February 15, 2010
Interestingly the last post I ran with contained a series of thoughts, okay rants, called “think this, not that” that didn’t provoke much in the way of discussion on the blog. But it did generate some back-channel discussions via email and phone. “Think bonding, not branding” started more than a few, “nice line, but what [...]
Steve Thomas | February 2, 2010
In no particular order, here’s my incomplete list of what we all need to be thinking about if we want to make things happen for nonprofits and ministries in this new decade of ours.
Think bonding not branding.
Think engagement not fundraising.
Think experiences not events.
Think reporters pursuing not public relations.
Think connections not contacts.
Think major relationships not major [...]
Steve Thomas | February 1, 2010
We spent some time last week with one of our favorite people. She’s brilliant, wise and a terrific nonprofit marketing strategist. The discussion turned to fundraising for Haiti. We’re all in the business, so the discussion went deep and to the details very quickly. One of the topics that we batted around was the phenomenon [...]
