Steve Thomas | September 15, 2009
Whoa, Seth Godin fired off one of his usually insightful and provocative posts. Seth typically writes about marketing, advertising and general business topics, but this time he strayed into talking about nonprofits (and to some degree the leadership of nonprofits). Pop over to Seth’s blog and check it out here. I will say that I [...]
Steve Thomas | September 9, 2009
An important strategy for improving fundraising is startling your donors with an amazing, surprising fact about your work. Are 40% of the homeless people in your area children? Are 60% of the homeless women victims of domestic violence? Did 70% of the juveniles in prison come from the foster-home system? Are children in the foster [...]
Steve Thomas | September 8, 2009
Last month we told you if you want to improve your fundraising results and thrill your donors, be specific about what a donor is doing by giving to your organization. We usually talk with clients about it this way: “$=X” Your nonprofit must “frame” for me as a donor what my gift of a dollar [...]
