Steve Thomas | August 26, 2009
For nonprofits and ministries, data hygiene and data purity are pretty boring subjects. Why would a CEO or CFO or Development Officer get worked up about clean data? You’ll remember that data hygiene is the discipline of making certain your data is right… names right, addresses right, gift history right, etc…
Boring. So, boring.
Let’s talk [...]
Steve Thomas | August 24, 2009
What would you say if I told you I could double the traffic to your website? Would you say: “Wahoo! Let’s do it!”? or would your first question be: “How much does it cost?” Or: “What’s the catch?”
Those aren’t bad questions, in fact they’re logical, but not the best, first question you should ask. [...]
Hoots and Thomas | August 21, 2009
In our pursuit of helping nonprofits discover the very best fundraising, social media marketing and branding ideas we’re interviewing some of the great thinkers and “doers” out there. Today we’re totally pumped that we have an interview with Chris Brogan. Chris Brogan and Julien Smith have a new book out, “Trust Agents.”
Trust Agents is [...]
Steve Thomas | August 20, 2009
What should you know to be a great nonprofit leader in this time? We regularly hear from people who either want to break into the nonprofit sector or who are looking to advance in nonprofit leadership. People also touch base who have just started their nonprofit and are wondering… “now what?”
We’re asked: What should [...]
Hoots and Thomas | August 19, 2009
Today we launch our social media interview series. We are interviewing nonprofits and ministries about how they use social media. Some are quite proficient, some are relative newbies and some have yet to begin. There is no one way, no right way to use social media. You and your organization are unique and therefore the [...]
Steve Thomas | August 17, 2009
Social media is all the rage but many nonprofits haven’t made this new and important tool part of their communications toolbox. There are tons of good reasons why organizations haven’t jumped into social media. I understand. The reasons we hear regularly are:
It takes too much time.
I’m waiting until our new website is finished.
I don’t [...]
Hoots and Thomas | August 15, 2009
We’ve blogged 99 times about fundraising for nonprofits, social media, major donors and nearly everything else associated with nonprofits. As we usually do, we’re stepping out there with something bold, a video blog post. We recommend video to our clients because it’s a powerful tool for taking your donors and prospects to you work. But [...]
Steve Thomas | August 11, 2009
Specifics improve fundraising. It’s that simple. Telling your donors and prospective donors exactly what you do and exactly what will happen if they give you a gift will lift your income. The more specific you are, the better.
In presentations, I often use this PowerPoint slide to provoke the discussion. Usually, we have a fun (at [...]
Steve Thomas | August 5, 2009
Oneicity is always on the lookout for resources and ideas that will inspire those of us serving nonprofits. Today we’re thrilled to share our interview with David Meerman Scott: the marketing strategist, keynote speaker, seminar leader and author of the hit new book World Wide Rave. David graciously agreed to answer a few questions for [...]
Steve Thomas | August 3, 2009
“The 10 Signs Your Nonprofit is Dead” or “10 Signs Your Nonprofit is Dead But No One Can Tell” were the titles I really wanted to use (and that don’t deal with the “Zombie” titles I considered) but Hoots’ better judgment prevailed.
After years of working with nonprofits and helping with everything from management to fundraising [...]
