Kris Hoots | July 30, 2009
Last week I had the incredible opportunity to attend a day of the Tableau software conference in Seattle. The facility was top-notch, and the production — from the food to the sessions — was flawless.
I stumbled into Tableau’s data visualization software at the end of 2008 through the recommendation of a good friend. I watched [...]
Steve Thomas | July 23, 2009
Many nonprofits want to produce viral videos for online fundraising. Here’s a really great example of a classic viral video.
This is clearly a legitimate wedding video that has “gotten loose” on the web. When we watched it there were over 657,000 views on YouTube. Take a breath. Well over half a million views for a [...]
Hoots and Thomas | July 23, 2009
In mid June Facebook opened up personalized URLs for individuals profile pages and for fan pages with more than 1000 fans. At the end of June, they allowed organizations that had just 100 fans to get their personalized URLs. The benefit to having a personalized URL on Facebook is so that you can further brand [...]
Steve Thomas | July 20, 2009
If you want to improve your net income through direct mail begin by not treating all donors equally. Equality is a fabulous ideal in most of life, but it’s a terrible concept in fundraising (apologies Mr. Lincoln). When we’re brought in to assess direct mail fundraising, one of the classic mistakes we see organizations (and [...]
Steve Thomas | July 16, 2009
Everyone loves quizzes. Facebook and the web are full of quizzes–from personality tests to what kind of shoe are you (OK, I made that one up). Today we’re unveiling the Oneicity Nonprofit Branding Quiz. I hope you studied, because it’s a tough one.
Ready?
Here goes.
Question 1. Who determines the meaning of your brand?
Choose only one:
A. Your [...]
Steve Thomas | July 15, 2009
Nonprofits often think they’re too busy fundraising to worry about branding. I totally understand how the need to generate net income can squeeze out taking time to think through branding. The reality is that in its simplest, most pragmatic form branding is all about relationships.
At the core of branding, you don’t have to [...]
Steve Thomas | July 13, 2009
A classic component of branding is the tagline. You know taglines: Nike’s “Just Do It,” Honda’s “The Power of Dreams,” Home Depot’s “You can do it. We can Help,” etc. (these are a few that popped into my head if you want to know more here’s a long list of taglines.
According to Nancy Schwartz, over [...]
Steve Thomas | July 9, 2009
Social Media Marketing provides nonprofits and ministries powerful marketing and branding tools. Platforms like Facebook, Twitter, YouTube, Flickr and blogs are all the rage. But Social Media is NOT a silver bullet. While these strategies are powerful, it’s a huge mistake to think that all you have to do is start Tweeting or blogging or [...]
Hoots and Thomas | July 7, 2009
In our work helping nonprofits and ministries with their fundraising, Social Media Marketing is often the most difficult strategy to figure out. The various social media platforms aren’t as easy to classify as direct mail or newsletters. So, analogies, metaphors and similes come in handy. As we’ve been blogging and thinking about Facebook, Hoots came [...]
Steve Thomas | July 6, 2009
Today, I’m interrupting our flow of blog posts on Facebook as an important social media platform for nonprofits and ministries to point you to an important concept and new book. Chris Anderson, Wired’s Editor in Chief, has a new book titled: Free: The Future of a Radical Price. You can also read him on Wired’s [...]
