intro to data visualization

Kris Hoots | July 30, 2009

Last week I had the incredible opportunity to attend a day of the Tableau software conference in Seattle. The facility [...]

6 keys to viral video

Steve Thomas | July 23, 2009

Many nonprofits want to produce viral videos for online fundraising. Here’s a really great example of a classic viral video.

This [...]

trademarking your brand on facebook

Hoots and Thomas | July 23, 2009

In mid June Facebook opened up personalized URLs for individuals profile pages and for fan pages with more than 1000 [...]

ignore equality to boost fundraising

Steve Thomas | July 20, 2009

If you want to improve your net income through direct mail begin by not treating all donors equally. Equality is [...]

nonprofit branding quiz

Steve Thomas | July 16, 2009

Everyone loves quizzes. Facebook and the web are full of quizzes–from personality tests to what kind of shoe are you [...]

nonprofit branding simplified

Steve Thomas | July 15, 2009

Nonprofits often think they’re too busy fundraising to worry about branding. I totally understand how the need to generate net [...]

taglines for nonprofits

Steve Thomas | July 13, 2009

A classic component of branding is the tagline. You know taglines: Nike’s “Just Do It,” Honda’s “The Power of Dreams,” [...]

7 social media traps

Steve Thomas | July 9, 2009

Social Media Marketing provides nonprofits and ministries powerful marketing and branding tools. Platforms like Facebook, Twitter, YouTube, Flickr and blogs [...]