There is one critically important factor for evaluating results from your fundraising. This single piece of information is often overlooked. Response rate? Nope. Gross Income? Not even close. Return on Investment? A good guess and an important data point, but no. Net Income? You knew that’s my favorite but it’s not most important. Give up? […]
the key fundraising factor Read More »
If you’re marketing or fundraising for an organization and have to choose between a great strategy and a great story, choose the story every time. It’s easy to become infatuated with the siren call of strategy and technique. Hey, I’m sympathetic. I love cool tools, engaging strategies and clever techniques. I can get sucked into
story trumps strategy Read More »
Oneicity was born from our desire and passion to serve small- and medium-sized ministries and non-profits with affordable fundraising and marketing. We are a professional services firm that is unlike any you have ever worked with.
