The Oneicity blog is 100 days old! Oneicity existed before that, but our blog was our coming out party! Our first blog post was on Inauguration Day–January 20, 2009. In his 100-day press conference, a member of the press corps asked President Obama what had surprised him, enchanted him, surprised him and troubled him since […]
In the category of addictive information for those of us who are chart junkies, check out this cool tool. The map presentation looks like what Google Analytics gives us plus a few basic lists and demographic pie charts. You can check up-to-date stats on users with age and gender breakouts. I spent way too much
live facebook stats Read More »
Online video is the killer application these days. We’ve talked about great uses and opportunities–most recently talking about Susan Boyle of Britain’s Got Talent. We’re recommending everyone dip a toe in the water and try it (Oneicity is even dabbling a bit). Here are a couple of links to inspire you: Charity Water. Seth Godin.
affordable online video Read More »
The Twitter community has a tradition called “Follow Friday” where they promote fellow twitterers who do good work. If you’re not familiar with it, drop Hoots a line here and she’ll bring you up to speed (or you can read about the origins of Follow Friday here). You need to do something similar in your
“How will the new 990 reporting requirements change the way your billing looks to my donors?” This is the 4th post in our series of questions you need to ask your agency or consultant. This one is tricky and you’ll have to wade through some disclaimers. But stay with us, if you don’t, you may
ask your agency #8 Read More »
White mail. Is it the proverbial elephant in your fundraising room? Is it something that is so big everyone in your ministry can see it but no one knows what to do about it? You cannot afford to ignore this elephant. So don’t. Our definition: White mail is passive income from unknown sources. Why is
white mail: don’t ignore it Read More »
Want to know the most deadly social media mistake your organization can make? Hang on, it’s coming, but first some statistics: Harris Interactive recently reported that 51% of Americans don’t use the key social media platforms like Facebook, MySpace and Twitter. Twitter has the lowest penetration rate at around 5%. Some of the interesting conclusions
a deadly social media mistake Read More »
Visual Measures, among others, reports on their blog that the Susan Boyle video has reached over 100 million views on YouTube in just a few days. Amazing huh? A few thoughts: 1. First, it’s a great story. It’s that simple. I’m cynical enough that I have to at least allow for it not to be
online video tidal wave Read More »
CRM stands for Customer Relationship Management. Here’s the detailed definition from Wikipedia. The Hoots-Thomas overly simple definition is: building a relationship with the customer or constituent or donor using what we know about them. CRM is HOT, HOT, HOT in terms of improving return on investment and increasing net income. It is good stuff! We’ve
crm fundraising gone wrong Read More »
This is the third post in our “Ask your agency” series. Today we’re sharing question number 10. Below this post you’ll see links to the previous posts in this series. The Top 10 Questions You Must Ask Your Agency (or Consultant)! If you use a consultant or an agency to help with your fundraising or
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Yesterday we introduced my Aunt Ruby as our online donation tester. Today I want to make sure you know of a way that might help all the Aunt Rubys give online more comfortably–while making them feel special. The strategy uses a PURL–Personalized URL–not the knitting stitch. You’ve probably seen these in various hotel industry offers
a purl for aunt ruby Read More »
Want to generate more donations through your website? Your Aunt Ruby holds the key. Everyone talks about social media, search engine optimization (SEO), online video and all sorts of other cool technology. BUT if your Aunt Ruby can’t give easily an online gift, you’re wasting your time with all that stuff. You don’t have an
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Oneicity was born from our desire and passion to serve small- and medium-sized ministries and non-profits with affordable fundraising and marketing. We are a professional services firm that is unlike any you have ever worked with.
