Steve Thomas | March 31, 2009
Our buddy Jake pointed out a cool new feature on YouTube in his Masterworks blog post the other day. Now you can add a “call to action” (give, sign-up for a newsletter, etc.) in the lower third of your video.
Here’s Charity:Water’s video that’s a good example. Watch for that little “Ad” button in the lower [...]
Steve Thomas | March 29, 2009
Last Thursday we wrapped up a web redesign for a client. Good looking site, easy updating, great price and perfect for the strategy. We sent out the announcement email and began to plan for the next stage.
Friday morning, we had set aside some time to do some planning on Oneicity’s future. While we were in [...]
Steve Thomas | March 26, 2009
We’ve had some fascinating discussions recently with clients and prospective clients. Because of some of those conversations, we’re starting a new series of posts:
The Top 10 Questions You Must Ask Your Agency (or Consultant)!
If you use a consultant or an agency to help with your fundraising or marketing you have to ask these 10 [...]
Hoots and Thomas | March 26, 2009
Don’t know about you, but we’ve had some crazy weather for our area this winter. Usually we’re lucky if we get snow. This year we got more than our share. OK, sure, not like a “Chicago winter,” but abnormally cold and snowy for us. Usually we have lots of cold, gray skies and enough rain [...]
Steve Thomas | March 24, 2009
Legend has it that Hemingway was once challenged to write a story in only six words. His response?
“For sale: baby shoes, never worn.”
Intriguing isn’t it?
In 2006, SMITH Magazine re-ignited the concept by asking its readers for their own six-word memoirs. Blogs, a book and video followed. (Be warned it is a secular site).
I [...]
Kris Hoots | March 23, 2009
In June 2008, I went online and bought two pair of running socks as a father’s day gift for my husband. Following that purchase, I received some semi-regular e-mail correspondence from that company. Mostly they sent offers of free shipping or instant savings if I would buy again.
Alas, I did not buy again.
Fast forward to [...]
Hoots and Thomas | March 23, 2009
Wow, we can’t believe how quickly the last two weeks have passed. The Oneicity team reached maximum capacity–a huge presentation and several major projects all came together at one time. We had to take care of our clients first. But we learned some valuable lessons that apply to ministry as well to as our world.
1. [...]
Steve Thomas | March 9, 2009
Tom Dickson believes in his blender. He’s all over YouTube and his own website showing off the power of his blender. And after watching a couple of his videos, I have to tell you, it is quite a machine. Check out the video and then let’s talk about what this has to do with fundraising [...]
Hoots and Thomas | March 6, 2009
Our friends over at The Chronicle of Philanthropy are throwing a wonderful webinar—FUND-RAISING IN THE RECESSION: Surviving the Recession—10 Ideas for Raising Money. Great idea. Really long title. One huge problem: Ummm…there’s a recession (or as we prefer to call it, “that economic disturbance that shall not be named”).
The comments on their blog have run [...]
Steve Thomas | March 3, 2009
How will you make it through this difficult economy? I made the mistake of listening to about 20 minutes of network news yesterday on the way home. There were three stories in that time that completely depressed me.
These features all had the theme: “the unemployment situation is so bad that no one can believe [...]
Steve Thomas | March 2, 2009
Too many times we try to convince our donors and potential donors to give just by citing pale facts and dry stats. What’s needed is a call to arms, speech filled with passion, stories infused with emotion and a full measure of intensity. Once your messaging is passionate, then, and only then, backfill with the [...]
